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Sassoon Academy Neue Kraft

  
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Uploaded: 2011-06-13 17:55:48

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    NEUE--KRAFT the new Spring Summer 2011 Collection by Sassoon Academy Today is the deed We will account for it tomorrow The future we leave to fortune-tellers We take the present day. Naum Gabo 1921 The ...
    NEUE--KRAFT the new Spring Summer 2011 Collection by Sassoon
    Academy

    Today is the deed
    We will account for it tomorrow
    The
    future we leave to fortune-tellers
    We take the present
    day.




    Naum Gabo 1921


    The geometric abstraction of
    Russian Constructivism meets the beautiful functionality of Sassoon
    technique in Neue-Kraft, the new spring summer 2011 Collection by
    Sassoon Academy.

    Finding inspiration in the dramatic androgyny of
    repetition and uniformity, Neue-Kraft echoes the masterworks of
    twentieth century science fiction, from Fritz Langs Metropolis,
    through Blade Runner to Tron.

    Naum Garbos Principles of the
    interaction of three-dimensional forms within space, provide the
    framework for this seasons new Stereometric cutting technique says
    International Creative Director Mark Hayes, shapes overlap and
    intersect with dynamic movement, bold disconnected lines that circle
    the head create a series of innovative forms - all underpinned with
    the classic Sassoon principles of shape and balance

    The
    Tektonika colour technique traces the perimeter edges of each
    precisely planned stereometric line, says European Colour Director
    Peter Dawson. An Obsidian palette of maroon, charcoal, navy and
    Stygian black is set against the sci-fi starkness of a pure white or
    monochromatic base.

    The result - a newly minted vision of
    modernisms gesamkunstwerk or total work of art.
  • Tags:  Sassoon  Academy    Neue  Kraft  SS11    Spring  Summer  2011  Naum  Gabo  
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