Madi International -Sebastian Launch UAE-Shay Dempsey

Madi International -Sebastian Launch UAE-Shay Dempsey. MADI International launches Sebastian Professional brand owned By PG Salon Professional in UAE MADI International, exclusive distributor for internationally reputed ...

Madi International -Sebastian Launch UAE-Shay Dempsey.
MADI
International launches Sebastian Professional brand owned By PG
Salon Professional in UAE
MADI International, exclusive distributor
for internationally reputed brands in hair care, skin care, nail
care, makeup, salon equipment and furniture, On Monday, March 22,
2010 launched the product line of Sebastian Professional in the UAE,
a brand owned by Procter Gamble that is regarded as one of the
worlds true innovators of styling and hair care. The UAE launch is
part of an expansion strategy that seeks to boost the market share
of Sebastian Professional across the Middle East .

During the
event, held at the Ocean Club at Sheraton Hotel, Jumeirah Beach
Residence, Dubai, MADI International introduced Sebastian
Professional products that are divided into four ranges Foundation,
Flow, Form and Flaunt. MADI International also invited multi-award
winning international stylist Shay Dempsey at the launch with a live
performance and to talk about the latest hair styling trends around
the world and the impact of the new Sebastian Professional product
line on the UAEs hair styling industry.

The reinvention of the
Sebastian Professional range of products has been thoroughly planned
to meet the new and distinct requirements of hairstyling clients. An
extensive research spanning over two years, including interviews
with more than 10,000 consumers and stylists, was conducted.
Intensive product testing was also performed, which has greatly
helped in developing a genuinely consumer-oriented, innovative and
inspiring product line. The UAE remains a very exciting and
lucrative market for Sebastian Professional and we are confident
that the new product line will be highly successful here, which will
ultimately help generate momentum to pursue further growth plans
across the region, said Mohamad Madi, President of Madi
International Group.
MADI Internationals distribution network in
the Middle East covers the UAE, Kuwait, Qatar, Oman, Bahrain, KSA
and Lebanon.